Personal Care Design Management and Branding
Global Shave & Groom and Haircare product design
Remington Limitless Rotary shaver line featured a radical 360-degree Pivotball shave head, providing innovation for effortless shaving in any direction.
Design focus was on the pivotball itself, drawing attention and describing innovation with one look from the consumer. CMF designed custom microtextures that combined with superior ergonomics to enhance feel.
Design research, prototype development and CMF exploration was implemented along with close collaboration with Engineering, Marketing and assembly to ensure proper fit finish and experience.
Remington Limitless Rotary Shaver
Design Thinking Approach to Concept Refinement
Using Design-Thinking methodology of rapid prototype testing and modification based on feedback, several sketch concepts were taken to the physical stage. Dozens of prototypes were created to test ergonomics, head angle, grip texture and interface placement.
Award-Winning Design
Remington Limitless Rotary shaver was awarded the European Product Design Award and the Good Design Award in 2022 in the category of Home Appliance.
Industrial design: David Hillenbrand
CMF: Jacquelyn Koyen, Kate Roethler
Remington Rotary Head Shaver Redesign
With increased competition in the head-shaver market, Remington needed to provide a more premium version of the rotary Balder Pro product.
Elevated satin-metallic finishes, an enhanced TPE grip surface and a fifth cutting wheel creates the most stylish and most comfortable head-shaving experience yet.
Remington Rapid Cut Haircut Kit
It’s not easy replacing a well-beloved product in the market. With the Rapid Cut Haircut Kit, we needed to listen to consumer pain points and view hours of video of them using the product to find the improvements necessary for version 3.0
We kept what people loved: a compact shape, wide blade and textured grip, and added improved ergonomics, a clearer battery life indicator and a removable blade cartridge for detail work. The result is a portable and easy to use haircut kit that consumers can use on themselves or others.
The new Remington Rapid Cut Kit displays the expanding Remington Shave and Groom VBL, which conveys the brands heritage of style, performance, and quality.
Remington Hair Dryers and Styling Tools
Modern design and industry-leading CMF brings Remington styling tools to the forefront. The Proluxe You line uses integrated heat and moisture sensors to customize your styling for optimum hair health.
Remington’s new line of modern dryers bring exceptional performance in a compact and ergonomic package.
Remington Shave & Groom Visual Brand Language
Continuous outer-body surfacing creates a tone of precision and performance for the Remington brand. Key touchpoints are unified through shape and finish, and standard texture patterns are used per category.
The aesthetic is understated yet gives the emotion of confidence through modern style and superior results.
